Employment Detail

Rawle/Murdy Associates, Charleston. 1987-88. Director of Public Relations, Account Executive. Click here for detail>

• Designed and created local, regional, national and international media databases as well as statewide community leaders; trained staff in use and maintenance of database programs.
• Developed and implemented public relations, advertising and marketing plans and programs.
• Acted as media liaison for Charleston Place Hotel, including placing and monitoring editorial coverage, and writing feature articles.
• Acted as liaison for Charleston Place with the S.C. Division of Tourism, the Hospitality Task Force, local governments and community organizations.
• Directed creative for print material and advertising for Charleston Place Hotel, The Shops at Charleston Place, the City of Charleston and The Charleston Museum.
• Directed public relations activity (national) for the Charleston Trident Development Board.
• Wrote and art-directed broadcast and print advertisements, feature stories, print material, speeches, corporate statements, etc.

Zeigler for Congress, Columbia SC. 1986. Campaign Director.

• Directed and managed all aspects of campaign, including fundraising and organization.
• Acted as campaign spokesperson and liaison for news media, labor organizations, political action groups and other campaigns.
• Wrote all speeches, print materials and advertisements, and broadcast advertising.
• Developed and implemented campaign plan.
• Produced and placed all advertising.
• Developed voter performance analysis and created target voter marketing program.

Bobbin International, Inc. Columbia SC/New York. 1980-1986. Vice-President: Marketing (1983-1986), Director of Marketing (1981-83), Director of Advertising (1980-1981).

• Increased market share of primary publication from 62% to 70% in 2 years in a four-
publication market.
• Marketed and managed the Bobbin Show, Atlanta’s largest annual trade exhibition
• Developed and implemented industry resource database for reader service, editorial use and new publication products.
• Presented and sold organization’s services (magazine advertising, consulting services and trade exhibitions) in domestic and international markets, including Europe and the Far East.
• Developed and implemented media relations, customer relations and promotional programs.
• Developed and produced speeches, marketing plans, promotional materials, policy statements and news materials.
• Authored monthly column in primary publication and served as editor of industry newsletter.
• Served on editorial board of all publications.
• Hired, trained and managed 3-person advertising sales and production staff.
• Served as liaison to industry association.

Chernoff/Silver Associates (now CNSG; then Marvin Chernoff and Associates). Columbia SC. 1976-80. Media consultant, account executive.

• Developed speeches, issue papers, media materials and strategic plans.
• Wrote, produced, designed and placed broadcast and print advertising and related materials.
• Wrote, conducted, analyzed and presented public opinion polls and results.